diff --git a/apps/api/prisma/migrations/20260613192706_add_p1_rule_action_and_digest_models/migration.sql b/apps/api/prisma/migrations/20260613192706_add_p1_rule_action_and_digest_models/migration.sql
new file mode 100644
index 0000000..841adcc
--- /dev/null
+++ b/apps/api/prisma/migrations/20260613192706_add_p1_rule_action_and_digest_models/migration.sql
@@ -0,0 +1,45 @@
+-- AlterEnum
+ALTER TYPE "RuleAction" ADD VALUE 'P1';
+
+-- CreateTable
+CREATE TABLE "DigestConfig" (
+    "id" TEXT NOT NULL,
+    "tenantId" TEXT NOT NULL,
+    "targetGroupJid" TEXT NOT NULL,
+    "targetAccountId" TEXT NOT NULL,
+    "scheduleHour" INTEGER NOT NULL DEFAULT 20,
+    "scheduleMinute" INTEGER NOT NULL DEFAULT 0,
+    "isActive" BOOLEAN NOT NULL DEFAULT true,
+    "lastSentAt" TIMESTAMP(3),
+    "createdAt" TIMESTAMP(3) NOT NULL DEFAULT CURRENT_TIMESTAMP,
+    "updatedAt" TIMESTAMP(3) NOT NULL,
+
+    CONSTRAINT "DigestConfig_pkey" PRIMARY KEY ("id")
+);
+
+-- CreateTable
+CREATE TABLE "Digest" (
+    "id" TEXT NOT NULL,
+    "tenantId" TEXT NOT NULL,
+    "content" TEXT NOT NULL,
+    "messageIds" TEXT[],
+    "digestDate" TIMESTAMP(3) NOT NULL,
+    "sentAt" TIMESTAMP(3) NOT NULL DEFAULT CURRENT_TIMESTAMP,
+
+    CONSTRAINT "Digest_pkey" PRIMARY KEY ("id")
+);
+
+-- CreateIndex
+CREATE UNIQUE INDEX "DigestConfig_tenantId_key" ON "DigestConfig"("tenantId");
+
+-- CreateIndex
+CREATE INDEX "Digest_tenantId_idx" ON "Digest"("tenantId");
+
+-- CreateIndex
+CREATE UNIQUE INDEX "Digest_tenantId_digestDate_key" ON "Digest"("tenantId", "digestDate");
+
+-- AddForeignKey
+ALTER TABLE "DigestConfig" ADD CONSTRAINT "DigestConfig_tenantId_fkey" FOREIGN KEY ("tenantId") REFERENCES "Tenant"("id") ON DELETE RESTRICT ON UPDATE CASCADE;
+
+-- AddForeignKey
+ALTER TABLE "Digest" ADD CONSTRAINT "Digest_tenantId_fkey" FOREIGN KEY ("tenantId") REFERENCES "Tenant"("id") ON DELETE RESTRICT ON UPDATE CASCADE;
diff --git a/apps/api/prisma/migrations/20260616095334_add_hybrid_ai_architecture/migration.sql b/apps/api/prisma/migrations/20260616095334_add_hybrid_ai_architecture/migration.sql
new file mode 100644
index 0000000..7a3442d
--- /dev/null
+++ b/apps/api/prisma/migrations/20260616095334_add_hybrid_ai_architecture/migration.sql
@@ -0,0 +1,41 @@
+-- AlterEnum
+-- Adding RAW and DNC values to MessageStatus enum.
+-- NOTE: SET DEFAULT 'RAW' intentionally omitted — PostgreSQL cannot use new enum values
+-- as column defaults in the same transaction. Status is always set explicitly in code.
+
+ALTER TYPE "MessageStatus" ADD VALUE IF NOT EXISTS 'RAW';
+ALTER TYPE "MessageStatus" ADD VALUE IF NOT EXISTS 'DNC';
+
+-- AlterTable: add new columns to Message
+ALTER TABLE "Message" ADD COLUMN IF NOT EXISTS "expiresAt" TIMESTAMP(3),
+ADD COLUMN IF NOT EXISTS "quotedPlatformMsgId" TEXT,
+ADD COLUMN IF NOT EXISTS "threadId" TEXT;
+
+-- CreateTable: Thread
+CREATE TABLE IF NOT EXISTS "Thread" (
+    "id" TEXT NOT NULL,
+    "tenantId" TEXT NOT NULL,
+    "sourceGroupId" TEXT NOT NULL,
+    "lastActivityAt" TIMESTAMP(3) NOT NULL DEFAULT CURRENT_TIMESTAMP,
+    "messageCount" INTEGER NOT NULL DEFAULT 0,
+    "topic" TEXT,
+    "createdAt" TIMESTAMP(3) NOT NULL DEFAULT CURRENT_TIMESTAMP,
+
+    CONSTRAINT "Thread_pkey" PRIMARY KEY ("id")
+);
+
+-- CreateIndex
+CREATE INDEX IF NOT EXISTS "Thread_tenantId_idx" ON "Thread"("tenantId");
+CREATE INDEX IF NOT EXISTS "Thread_sourceGroupId_lastActivityAt_idx" ON "Thread"("sourceGroupId", "lastActivityAt");
+CREATE INDEX IF NOT EXISTS "Message_status_expiresAt_idx" ON "Message"("status", "expiresAt");
+CREATE INDEX IF NOT EXISTS "Message_threadId_idx" ON "Message"("threadId");
+
+-- AddForeignKey
+ALTER TABLE "Message" DROP CONSTRAINT IF EXISTS "Message_threadId_fkey";
+ALTER TABLE "Message" ADD CONSTRAINT "Message_threadId_fkey" FOREIGN KEY ("threadId") REFERENCES "Thread"("id") ON DELETE SET NULL ON UPDATE CASCADE;
+
+ALTER TABLE "Thread" DROP CONSTRAINT IF EXISTS "Thread_tenantId_fkey";
+ALTER TABLE "Thread" ADD CONSTRAINT "Thread_tenantId_fkey" FOREIGN KEY ("tenantId") REFERENCES "Tenant"("id") ON DELETE RESTRICT ON UPDATE CASCADE;
+
+ALTER TABLE "Thread" DROP CONSTRAINT IF EXISTS "Thread_sourceGroupId_fkey";
+ALTER TABLE "Thread" ADD CONSTRAINT "Thread_sourceGroupId_fkey" FOREIGN KEY ("sourceGroupId") REFERENCES "Group"("id") ON DELETE RESTRICT ON UPDATE CASCADE;
diff --git a/apps/api/prisma/migrations/20260617000000_add_outbox_event/migration.sql b/apps/api/prisma/migrations/20260617000000_add_outbox_event/migration.sql
new file mode 100644
index 0000000..c72cad4
--- /dev/null
+++ b/apps/api/prisma/migrations/20260617000000_add_outbox_event/migration.sql
@@ -0,0 +1,29 @@
+-- CreateTable
+CREATE TABLE "OutboxEvent" (
+    "id" TEXT NOT NULL,
+    "type" TEXT NOT NULL,
+    "payload" JSONB NOT NULL,
+    "attempts" INTEGER NOT NULL DEFAULT 0,
+    "lastError" TEXT,
+    "createdAt" TIMESTAMP(3) NOT NULL DEFAULT CURRENT_TIMESTAMP,
+
+    CONSTRAINT "OutboxEvent_pkey" PRIMARY KEY ("id")
+);
+
+-- CreateIndex
+CREATE INDEX "OutboxEvent_attempts_createdAt_idx" ON "OutboxEvent"("attempts", "createdAt");
+
+-- LISTEN/NOTIFY trigger: fires pg_notify('outbox_event', NEW.id) after each INSERT
+-- The worker holds an open pg.Client with LISTEN outbox_event to receive these events.
+-- AFTER INSERT ensures NOTIFY fires only after the transaction commits.
+CREATE OR REPLACE FUNCTION notify_outbox_event()
+RETURNS TRIGGER AS $$
+BEGIN
+  PERFORM pg_notify('outbox_event', NEW.id);
+  RETURN NEW;
+END;
+$$ LANGUAGE plpgsql;
+
+CREATE TRIGGER outbox_event_notify
+AFTER INSERT ON "OutboxEvent"
+FOR EACH ROW EXECUTE FUNCTION notify_outbox_event();
diff --git a/apps/api/prisma/migrations/20260617100000_add_organization_layer/migration.sql b/apps/api/prisma/migrations/20260617100000_add_organization_layer/migration.sql
new file mode 100644
index 0000000..5ffd119
--- /dev/null
+++ b/apps/api/prisma/migrations/20260617100000_add_organization_layer/migration.sql
@@ -0,0 +1,63 @@
+-- CreateEnum
+CREATE TYPE "OrgAdminRole" AS ENUM ('ORG_OWNER', 'ORG_ADMIN');
+
+-- CreateTable: Organization
+CREATE TABLE "Organization" (
+    "id" TEXT NOT NULL,
+    "slug" TEXT NOT NULL,
+    "name" TEXT NOT NULL,
+    "settings" JSONB NOT NULL DEFAULT '{}',
+    "createdAt" TIMESTAMP(3) NOT NULL DEFAULT CURRENT_TIMESTAMP,
+    "updatedAt" TIMESTAMP(3) NOT NULL,
+
+    CONSTRAINT "Organization_pkey" PRIMARY KEY ("id")
+);
+
+CREATE UNIQUE INDEX "Organization_slug_key" ON "Organization"("slug");
+
+-- CreateTable: OrgAdmin
+CREATE TABLE "OrgAdmin" (
+    "id" TEXT NOT NULL,
+    "organizationId" TEXT NOT NULL,
+    "email" TEXT NOT NULL,
+    "passwordHash" TEXT NOT NULL,
+    "name" TEXT,
+    "role" "OrgAdminRole" NOT NULL DEFAULT 'ORG_ADMIN',
+    "createdAt" TIMESTAMP(3) NOT NULL DEFAULT CURRENT_TIMESTAMP,
+    "updatedAt" TIMESTAMP(3) NOT NULL,
+
+    CONSTRAINT "OrgAdmin_pkey" PRIMARY KEY ("id")
+);
+
+CREATE UNIQUE INDEX "OrgAdmin_organizationId_email_key" ON "OrgAdmin"("organizationId", "email");
+CREATE INDEX "OrgAdmin_organizationId_idx" ON "OrgAdmin"("organizationId");
+
+ALTER TABLE "OrgAdmin" ADD CONSTRAINT "OrgAdmin_organizationId_fkey"
+    FOREIGN KEY ("organizationId") REFERENCES "Organization"("id") ON DELETE RESTRICT ON UPDATE CASCADE;
+
+-- CreateTable: OrgRule
+CREATE TABLE "OrgRule" (
+    "id" TEXT NOT NULL,
+    "organizationId" TEXT NOT NULL,
+    "matchType" "RuleMatchType" NOT NULL,
+    "matchValue" TEXT NOT NULL,
+    "action" "RuleAction" NOT NULL,
+    "priority" INTEGER NOT NULL DEFAULT 0,
+    "isActive" BOOLEAN NOT NULL DEFAULT true,
+    "createdAt" TIMESTAMP(3) NOT NULL DEFAULT CURRENT_TIMESTAMP,
+    "updatedAt" TIMESTAMP(3) NOT NULL,
+
+    CONSTRAINT "OrgRule_pkey" PRIMARY KEY ("id")
+);
+
+CREATE UNIQUE INDEX "OrgRule_organizationId_matchType_matchValue_key" ON "OrgRule"("organizationId", "matchType", "matchValue");
+CREATE INDEX "OrgRule_organizationId_isActive_idx" ON "OrgRule"("organizationId", "isActive");
+
+ALTER TABLE "OrgRule" ADD CONSTRAINT "OrgRule_organizationId_fkey"
+    FOREIGN KEY ("organizationId") REFERENCES "Organization"("id") ON DELETE RESTRICT ON UPDATE CASCADE;
+
+-- AlterTable: Tenant — add nullable organizationId FK
+ALTER TABLE "Tenant" ADD COLUMN "organizationId" TEXT;
+
+ALTER TABLE "Tenant" ADD CONSTRAINT "Tenant_organizationId_fkey"
+    FOREIGN KEY ("organizationId") REFERENCES "Organization"("id") ON DELETE SET NULL ON UPDATE CASCADE;